Senior Digital Marketing Manager

Location City of London, London
Job type Full Time
Salary Competitive
Reference TOG-SDMM_1570704452

We're looking for a digital marketer with a strong grasp of current marketing tools and strategies and to run digital marketing activities across a range of channels. With a focus on Paid Media, SEO, analytics and email, we require an experienced digital marketer who will put forward new ideas and drive projects through to completion. This varied role covers all elements of digital marketing from planning to execution.

What you can expect as our Senior Digital Marketing Manager

Strategy

  • Work with Head of Digital Marketing to develop investment/targeting strategies across all digital channels by taking into account KPI's, data and insights
  • Monitor and report on individual channel performance and adjust investment according to commercial needs
  • Identify and test new digital opportunities that will generate incremental revenue for the business

Leadership

  • Manage the performance and development of the CRM & digital executive, and other roles as the team expands.

SEO

  • Track and analyse website analytics, reporting on a monthly basis
  • Manage the SEO agency, continually measuring performance
  • Work with wider marketing team to ensure SEO best practices are properly implemented across all campaigns (website, social, video) .
  • Work with the creative team to drive SEO in content creation
  • Optimise user funnels and conduct a/b testing

PPC

  • Manage the PPC agency to optimize paid search campaigns to achieve target cost per lead
  • Work with PPC agency to set up ideal campaign structure given budget available and changing commercial needs of business

Partnerships and third-parties

  • Develop and manage lead generation and affiliate partners (direct relationships)
  • Support broker and agent digital marketing initiatives

Paid social & display

  • Develop and implement always on display retargeting
  • Plan, implement and optimize paid social campaigns to drive the best results
  • Work with the creative team to develop social and display creative

Email marketing, database management and CRM

  • Manage all email contact strategies to drive acquisition, grow member lifetime value and member engagement
  • Grow email database and its effective segmentation
  • Track, report on and analyse email marketing activity and recommendations for improvement
  • Manage automated email campaigns throughout the customer lifecycle
  • Ensure all email campaigns are in line with brand guidelines current marketing best practice

Website and domain management

  • Overall responsibility for website content and ensuring website is up to date
  • Support development of roadmap for iterative website improvements
  • Domain management
  • Pixel and tag managment

Project management

  • Work with wider marketing team to ensure that all marketing activity has a search engine optimised, digital facet (e.g. live events)
  • Chase stakeholders as required to ensure digital products are prepared and ready ahead of deadline
  • Ensure that all digital expenses approved and logged appropriatel

We'd love to hear from you if you've got

  • At least 5 years of experience in digital marketing
  • Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Agency / creative management
  • Solid knowledge of digital marketing tools across the MarTech stack, including website analytics (GA), content management systems, email and marketing automation and ad serving platforms

  • B2B and B2C experience

  • Digital marketing planning and execution across a range of channels

  • Highly organised

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement

Get in touch with us to learn more about this vacancy's salary.

Guidant Global is acting as an Employment Agency on behalf of The Office Group in relation to this vacancy.