Digital Marketing Manager

Location City of London, London
Job type Permanent
Salary Competitive
Reference TOGGD-DMM_1572868293

We're looking for a Senior Digital Marketing Manager with a strong grasp of current marketing tools and strategies and to run digital marketing activities across a range of channels. With a focus on SEO, analytics and email, we require an experienced marketer who will put forward new ideas and drive projects through to completion. This varied role covers all elements of digital marketing from planning to execution.

TOG has been one of the top 50 fastest growing private companies in the UK for the past 3 years. As the market for flexible office space has grown, so has the competition for clients and members. As a result, TOG must continue to provide an explosive combination of innovative and performance based marketing to stay ahead of the competition and achieve challenging commercial targets across private offices, co-working, lounge membership, virtual membership, meeting rooms and event space.

This role works closely with the Head of Marketing to develop and implement digital marketing strategies spanning SEO, PPC, affiliate, display retargeting, email and social channels.

What you can expect as our Senior Digital Marketing Manager

Strategy

  • Work with Head of Marketing to develop investment strategy across all digital channels by taking into account lead targets, data and insights
  • Monitor and report on performance and adjust investment according to commercial needs
  • Identify and test new digital opportunities that will generate incremental revenue for the business

Leadership

  • Manage performance and development of Social media content manager and CRM & digital executive

SEO

  • Track and analyse website analytics, reporting on a monthly basis
  • Manage SEO agency to develop keyword and link-building strategies, continually measure performance, research and optimise
  • Work with wider marketing and digital team to ensure SEO best practices are properly implemented across all platforms (website, social, video)
  • Work with creative team to drive SEO in content creation
  • Optimise landing pages, user funnels and conduct a/b testing
  • Recommend changes to website and other platforms to improve SEO positions for target keywords

PPC

  • Manage PPC agency to optimize paid search campaigns to achieve target cost per lead
  • Work with PPC agency to set up ideal campaign structure given budget available and changing commercial needs of business

Partnerships and third-parties

  • Develop and manage lead generation and affiliate partners (direct relationships)
  • Support broker and agent digital marketing initiatives

Paid social & display

  • Develop and implement always on display retargeting
  • Plan, implement and optimize paid social campaigns to drive the best results
  • Work with creative team to develop social and display creative

Email marketing, database management and CRM

  • Manage all email contact strategies to drive acquisition, grow member lifetime value and member engagement
  • Grow email database and its effective segmentation
  • Track, report on and analyse email marketing activity and recommendations for improvement
  • Manage automated email campaigns throughout the customer lifecycle
  • Ensure all email campaigns are in line with brand guidelines current marketing best practice

Website and domain management

  • Overall responsibility for website content and ensuring website is up to date
  • Co-ordinate with creative team and ensure that all content is uploaded in line with best practice (tags, calls to action)
  • Support development of roadmap for iterative website improvements
  • Monitor for bugs and follow-up to ensure they are properly resolved
  • Domain management
  • Manage pixels to enable display retargeting campaigns

Project management

  • Work with wider marketing team to ensure that all marketing activity has a search engine optimised, digital facet (e.g. live events)
  • Chase stakeholders as required to ensure digital products are prepared and ready ahead of deadline
  • Ensure that all digital expenses approved and logged appropriately
  • Budget administration where necessary


We'd love to hear from you if you've got

  • All aspects of digital marketing knowledge
  • Solid knowledge of digital marketing tools across website analytics, content management systems, email and marketing automation and ad serving platforms
  • Digital marketing qualification is desirable
  • Working knowledge of HTML, CSS, and JavaScript development and constraints is desirable
  • Digital marketing planning and execution across a range of channels
  • Highly organised with strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns


Get in touch with us to learn more about this vacancy's salary.

Guidant Global is acting as an Employment Agency on behalf of The Office Group in relation to this vacancy.