The Digital and CRM Executive is responsible for supporting the Senior Digital Marketing Manager across all digital channels and managing the organisations CRM to ensure the company can make the most out of the marketing opportunities it offers.
Candidates for this role should have strong communication skills and a good working knowledge of email platforms and digital marketing techniques (e.g. advertising, PPC, SEO, social media and ECRM). A willingness to learn is essential, along with an ability to work autonomously and manage a varied and at times complex workload.
What you can expect as our Digital and CRM Executive
Owning and managing the CRM platform.
Leading CRM agenda alongside Senior Digital Marketing Manager.
Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities.
Managing the build, scheduling and send of all customer email activities
Manage reporting on all campaigns and identifying what works well and where there are challenges and opportunities.
Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
Overseeing direct communications with members through the CRM.
Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
Ensuring the database is segmented effectively for targeted marketing activities.
Ensuring all projects that capture customer data are GDPR compliant and are tagged up correctly.
Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
Optimising our existing email marketing program with regular reporting against key KPI's.
Assisting in helping us grow our worldwide database in-line with business KPIs
Supporting the Senior Digital Marketing Manager in all other areas of digital where required.
We'd love to hear from you if you've got
Digital marketing qualification or relevant qualifications
Extensive experience of direct and digital marketing ideally in a similar industry
Demonstrable experience in email marketing
Strong background in customer acquisition, re-engagement and retention strategies
Up-to-date with the latest trends and best practices in email marketing and measurement
A confident and articulate communicator capable of inspiring strong collaboration in an organisation.
Attention to detail and an eye for creative and compelling work
Ability to presenting complex information in an easy to understand way
All aspects of digital marketing including CRM.
Experience with Pardot and Salesforce
Strong analytical skills and data-driven thinking
Guidant Global is acting as an Employment Agency on behalf of The Office Group in relation to this vacancy.